Forget Pokemon

To further celebrate the 20th anniversary of the Air Max 95, Nike have embraced 90's nostalgia, teaming up with creative agency Ogilvy & Mather, to create a series of limited edition collectable trading cards. Ogilvy & Mather enlisted local Hong Kong artists to incorporate styles and ideas reflecting the last two decades of local culture. Dispensed through vending machines at Nike locations, one highly limited holographic Nike iD card was in the mix, offering the lucky recipients a chance to obtain a low-production model of an Air Max 95 style or to fully customise one.