Pitched Up has become a seminal brand within the East London live music circuit, hitting it’s 1 year anniversary in December and going into it’s second year this year it’s growing bigger and better now the word has spread to most about the hottest mid-week event.
With a legacy of chart hits, successful independent careers as DJ’s and producers, long-term careers with one of the foundational Grime crews, respected tastemakers within the UK music industry and a successful monthlyentertainment and new music night that has just celebrated its first birthday, it is of great excitement and a credit to the music scene that DJ Target and Danny Weed have further developed their ‘Pitched Up’ brand to now encompass a Sony imprint record label.
BBC Radio 1 & 1Xtra DJ Target, says of the development “Originally we started Pitched Up to provide a fresh platform for new DJ’s and artists to showcase their music at a cool East London venue where we could attract a really cool crowd. After its initial success we have grown it into a label that has passion and purpose for all things fresh and exciting from the world of new music. Exciting times are ahead for Pitched Up.”
Having been pivotal to the careers of numerous UK acts, the duo’s focus on homegrown talent via their brand has become something of great aspiration. Priding itself on being a destination to see and hear the brand new acts that everyone’s talking about, the Pitched Up monthly night, held at Birthdays In Dalston, has become a place for music lovers and makers to experience music in an original, enjoyable and credible way, surrounded by like minded people. It seems set that the label will adopt a very similar ethos by giving acts an extended platform from which to launch their careers.
For a taste of what is on offer via Pitched Up live, catch DJ Target alongside:
Lady Leshurr, Akelle Charles, DJ Skt, Double S, Kiko Bun, Kieran Alleyne, Sir Spyro, DJ Target
at Birthdays (Dalston) on Thursday 6th August