English retailer Harvey Nichols looks to the failure of criminals for their latest advertisement. Running just under two minutes, the witty video charts the rise and fall of several shoplifters as they attempt to steal items from the luxury department store – who are eventually caught. The video comes in promotion of Harvey Nichols new Rewards app, which offers complimentary perks ranging from discounts to pedicures to straight up cases of wine. With a tagline like “Love freebies? Get them legally,” the video definitely drives home the point. Check the video above.