What if football teams had their own beers ...

22 June 2015

What if football teams had their own beers ...

In his latest artwork Pablo Cánepa has encapsulated two of the worlds favorite past times, by harmonising a match made in heaven between beer and football, where each team creates their own brand of beer. As the saying goes you can "live and breathe football" but this concept explores fans ability to actually taste it. Given the ridiculous amount of money in merchandising and the already hugely wide range available it may not be long untill Cánepa's vision is realised and you yourself are sipping on an ice cold team beer.